The Vision

Big goals are intimidating. Stepplr was built on a simple insight: break goals into small, achievable steps, and suddenly they become manageable. Add some motivation through trophies and the ability to work with friends, and you've got something people actually want to use.

Building It Together

I led the full product engineering effort alongside a marketing team led by Charles Boucher. I handled everything on the technical side — designing the architecture, building the entire app with React Native and Expo, implementing the backend with Firebase, and supervising the design direction.

It was true full-stack work: from UX prototypes to backend logic to release pipelines. I got to see how all the pieces fit together to create a cohesive product.

What I Learned

Stepplr taught me how to think about habit formation and user motivation. It showed me that sometimes the simplest ideas — breaking things into steps — are the most powerful. The experience strengthened my full-stack mobile skills and validated my approach to building products that people actually want to use.